Coolshop x Alvas x Raptor | Case Study
Coolshop is one of the biggest online retailers in Denmark and Europe. Coolshop has established themselves as the go to shop for everything, with more than 35.000 products and billions in revenue. With such scale, a clear problem emerges: It’s extremely hard to develop personal shopping experiences to every single customer.
Coolshop is one of the biggest online retailers in Denmark and Europe.
Coolshop has established themselves as the go to shop for everything with more than 35.000 products and billions in revenue. With such scale, a clear problem emerges: It’s extremely hard to develop personal shopping experiences to every single customer.
Their automated emails like Abandoned Cart and Viewed Product had to be generic, to fit an extremely broad customer base.
That’s why the team, Louise and Maria, looked towards AI that could help solve their personalization problem.
They created an account in Alvas, and used the standard Viewed Product template, to set up their first email.
From that, they started tweaking the prompts to their tone of voice. They wanted a light hearted, playfull tone that would talk about how each individual product could be used in a happy setting.
Then they connected Alvas with their Klaviyo account, where their flows are triggered by Raptor.
Using Raptors triggers, allowed them to customize what data Alvas can receive, which made it possible to send over Product Discount data. With that data Alvas can write about the discount in real time, if it is on sale.
And finally, they had the perfect setup for writing personalized emails at scale, to every single customer.
Here are two examples of what emails look like:
And the test showed amazing results:
The Conversion Rate increased by 55%
The Revenue Per Email sent increased by 95% (that’s nearly double up)
The Click Rate increased by 75%
From these test results they decided to scale out Alvas to all their markets.
They beauty of working with AI, was that Alvas can auto translate making scaling Alvas even easier than setting up the first email.
Alvas.ai has proven to be a smart investment for Coolshop, delivering a strong and positive ROI. The platform consistently drives significant additional revenue, effectively covering its own costs through the increased sales it generates.
Maria Lykke
Head of Marketing @ Coolshop
Working with the Alvas.ai platform and team has been an exceptionally smooth experience. Their detailed setup guides and prompt responses allowed us to get up and running quickly. Coupled with their commitment to optimizing our existing solutions and proactively developing new features, it's clear that they prioritize our success and continuous improvement.
Louise Romme Pedersen
Marketing Coordinator @ Coolshop
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